四季民福作为成熟的京城餐饮品牌已经走过了14年，面对年轻化程度越来越高的客群和不断多元化的餐饮需求，走出曾经的“安全地带”势在必行，IN.X屋里门外策略餐饮设计以不断升级的品牌形象重新建立食客的认知与粘性，和新的餐饮、社交、城市需求更紧密地连结，四季民福正为大众餐饮的“再定义”迈出探索的一步。

Four Seasons Minfu has been a mature catering brand in Beijing for 14 years. Faced with an increasingly younger customer base and diversified catering needs, it is imperative to step out of the once "safe zone". IN. The strategic catering design inside and outside the X house re-establishes the recognition and stickiness of diners with the constantly upgraded brand image, and is more closely connected with the new catering, social and urban needs. Four Seasons Minfu is moving towards the “re-definition” of mass catering Take a step of exploration.

项目信息

项目名称：四季民福呼家楼店    

项目地点：中国 · 北京

项目面积：1350 ㎡ 

室内设计：IN.X屋里门外设计    

公司网站：www.inxid.com

设计主创：吴为 

设计团队：贾琦峰 刘晨阳 贾晨娟

室内陈设：金升旭 宋江丽 应哲光

灯光设计：朱海燕

景观设计：荒野植物园

项目摄影：郑焰

项目策划：楽品牌策略机构 

Project data

Project name: Four Seasons Manfu Roast Duck Restaurant · Hujialou

Interior design: IN.X

Chief designer: Wu Wei

Website ：www.inxid.com

Project area: 1350 square meters

Design team: Liu Chenyang, Jia Qifeng, Jia Chenjuan

Interior furnishings: Jin Shengxu, Song Jiangli, Ying Zheguang

Lighting design: Zhu Haiyan

Landscape design: Wilderness Botanic Garden

Project Photography: Zheng Yan

Project planning: LELE Brand Strategy