四季民福·北京双井店 - 屋里门外官网

四季民福

Si Ji Min Fu Roast Duck Restaurant

北京双井店

Words

四季民福

Published

02-01-2019

Design

IN.X

观城，也如观人。某种程度上，认知城市的先觉要素便是食物，它带着一座城市的文化脉络、地域特点以及精神情感。而之于北京，那便是烤鸭，从明至清，作为皇亲国戚的御用食物，其地位可见一斑。

Watching the city is also like watching people. To some extent, the foresight element of cognitive cities is food, which carries the cultural context, regional characteristics, and spiritual emotions of a city. In Beijing, it is the roast duck, from Ming to Qing, as the royal food of the royal family, its status can be seen.

双井店拥有1500㎡的开阔空间，设计师施以低调简约的暖灰色系作为主调，配合统一质感的材料应用，大胆地使用减法思维来做设计，用更纯粹的方式为空间主题做了概况与归纳，增强视觉印象，识别性更高。当品牌发展到了一定时期后，专属的视觉形象将会帮助客户提升对四季民福的直观印象，而不再是需要使用过于丰富的技术手法，来打造所谓的热闹气氛。不同于中式餐饮空间的环境中常出现的“新”和“亮”，双井店的整体空间把握在一种均衡、稳重的气势之中，暖调的灰色或深或浅占据了视线所及之处，在几处功能区域中，又通过材质的变换添加了丰富地肌理效果。

Shuangjing Store has an open space of 1500m2. The designer uses the low-key and simple warm gray as the main theme. With the uniform texture material application, boldly use the subtractive thinking to design, and make the space theme in a more pure way. Overview and induction, enhance visual impression, and higher recognition. When the brand develops for a certain period of time, the exclusive visual image will help customers to enhance the intuitive impression of the four seasons, instead of using too much technical techniques to create a so-called lively atmosphere. Different from the “new” and “bright” that often appear in the environment of Chinese dining space, the overall space of Shuangjing Store is grasped in a balanced and steady momentum, and the warm gray or deep or shallow occupies the sight. In a few functional areas, a rich texture effect is added through the transformation of the material.