粤食佳·北京三里屯店 - 屋里门外官网

粤食佳

Yue Shi Jia

北京三里屯店

Words

粤食家

Published

1-1-2022

Design

IN.X

空间永远不可能脱离品牌而独立存在，对于粤食佳而言，品牌基因一度如沧海沉珠未被挖掘，设计师正是要通过空间构筑的过程帮助品牌找到并呈现其精神内核。后疫情时代下，对于重投入的餐饮行业而言，能以较低成本撬动品牌升级并达到超出预期的效果，对于品牌和市场而言都是更优选。

Space can never exist independently of the brand. For Yueshijia, the brand gene was once undiscovered like a pearl in the ocean. The designer wants to help the brand find and present its spiritual core through the process of space construction. In the post-epidemic era, for the heavily invested catering industry, it is more preferable for the brand and the market to be able to leverage brand upgrades at a lower cost and achieve results that exceed expectations.

从对餐饮品类的研究到对地域文化的演绎梳理，再到激发创始人在整个设计过程中的参与度，“店味”也在这种多向奔赴中逐渐从迷雾中显现出来，对于吴为来说，设计更多是成功策略后因势而为的自然流露，只需整理表达，其义便可自现。

From the research on the catering category to the interpretation of the regional culture, to the stimulation of the founder's participation in the entire design process, the "store taste" has gradually emerged from the fog in this multi-directional rush. For Wu Wei In other words, design is more of a natural revelation of a successful strategy, and its meaning can be self-realized as long as it is organized and expressed.

灶上砂锅沸腾，密集的油脂清脆爆裂；京城老饕顺着鳝鱼段中间的脊骨将鱼肉咬下，弹性肉质对牙齿一瞬间的反抗后，是随着鱼肉破裂涌出的凝实鲜味......

历史悠然，千帆过尽，堂内华彩余辉氤氲，相似的是烟火气里生生不息的至味人情。

The casserole on the stove is boiling, and the dense oil bursts crisply; the old glutton in Beijing bites down the fish meat along the spine in the middle of the eel section. After the elastic meat resists the teeth for a moment, it is the solid umami that bursts out with the fish meat. ......

The history is leisurely, the thousands of sails have passed, and the afterglow of the hall is full of colorful afterglow, similar to the endless human feelings in the fireworks.