作为京菜头部餐饮代表，四季民福在北京早已拥有成熟餐饮市场中一片江山，于品牌自身或于京城食客而言，品牌基因已经牢牢印刻，所以空间“出奇”更能制胜。但初入上海的四季民福对沪上食客却多是新店，即便有在外声名加持，也需要鲜明果断的亮相。

As a representative of Beijing cuisine’s head catering, Siji Minfu already has a mature catering market in Beijing. For the brand itself or for diners in Beijing, the brand genes have been firmly imprinted, so the space “surprise” can be more successful. However, Siji Minfu, who has just entered Shanghai, is mostly a new store for diners in Shanghai. Even if it has a good reputation abroad, it needs to make a clear and decisive appearance.

设计师吴为正是将本就蕴含在品牌基因中的京城文化提炼放大，以京城气韵淬炼品牌基因，为首店“定格”，一举获客的同时也进一步巩固了品牌地位。IN.X屋里门外策略餐饮以不断升级的空间形象建立食客认知与粘性，为品牌变革升级强效助力。

Designer Wu Wei just refined and amplified the Beijing culture that is already contained in the brand gene, and refined the brand gene with the charm of Beijing. IN.X's strategic catering inside and outside the house builds diners' cognition and stickiness with an ever-upgrading space image, which is a powerful help for brand transformation and upgrading.

项目信息

项目名称：四季民福上海外滩店

项目地点：中国 · 上海

项目面积：1180 ㎡

室内设计：IN.X屋里门外设计   

设计主创：吴为

公司网站：www.inxid.com

室内陈设：金升旭 应折光 宋江丽 

设计团队：贾琦峰 刘晨阳 贾晨娟

项目摄影：郑焰

项目策划：楽品牌策略机构

文案策划：NARJEELING那几岭

Project Name: Xuji Seafood Xi'an Wanxiang Tiandi 

Project Location: Xi'an, China

Project area: 960 ㎡

Interior design: IN.X interior and exterior design

Designer: Wu Wei

Company website: www.inxid.com

Interior Furnishings: Jin Shengxu, Ying Refraction, Song Jiangli

Design Team: Jia Qifeng, Liu Chenyang, Jia Chenjuan

Project Photography: Zheng Yan

Project planning: Le Brand Strategy Agency

Copywriting planning: NARJEELING