本项目中

四季民福至此

自信、自如、自洽

So far, Siji Minfu is confident, 

comfortable and self-consistent

​

01.​ 策略 ​ Strategy

浓重笔墨， ​高亮品牌基因。​Intense and colorful,​ light up the brand gene

四季民福是皇城文化与京城市井两股强劲的力扭结而成的本土餐饮品牌，本土根系早已壮硕通达。

这一次，我们以深刻的笔触将京城市井、胡同文化推向舞台中央，在小空间投影大建筑，以浓重笔墨点题品牌基因。

Siji Minfu is a local catering brand formed by the twisting of two powerful forces, the imperial city culture and the Beijing city well.

This time, we pushed the culture of Beijing's urban wells and hutongs to the center of the stage with profound strokes, projected large buildings in a small space, and highlighted the brand's genes with strong strokes.

02.​ 突破 ​Breakthrough

解构集体记忆​  Deconstructing ​ collective memory

四季民福西客站店层高5.5m左右，空间条件较好，设计利用挑高将老北京城传统建筑解构，用夸张的设计修辞放大呈现在空间内——条形青砖构筑的墙体、屋面有节奏地贯穿空间，成为整个内部的设计主旋律。

The floor height of Siji Minfu West Railway Station store is about 5.5m, and the space conditions are good. The design utilizes high ceilings to deconstruct the traditional buildings in the old Beijing city, and uses exaggerated design rhetoric to enlarge and present them in the space—the walls and roofs constructed of strip-shaped blue bricks It runs through the space rhythmically and becomes the main theme of the entire interior design.

在具体构造上，西客站店打破了以往平直的结构线条，使用大量斜线，我们能够看到体量可观的坡屋顶和走廊两侧的倾斜墙体，打破人们预设的传统后，好奇和新鲜感应运而生，更重要的是斜线和斜面将开阔深远的空间张力压缩进有限的内部，京城古老的街巷民居面貌立刻渗透进来，刻意营造的轻微压迫感加强了“城”的力道，和当代感在空间底片上完成双重曝光。

一块青砖投影一段故事，而如果将它大量复制、阵列、建造，便能抽象成集体记忆的符号，唤起的集体情感不言自明。

In terms of specific structure, the West Railway Station store broke the previous straight structural lines and used a large number of slanted lines. We can see the sloping roofs with considerable volume and the sloping walls on both sides of the corridor. It was born with a sense of freshness, and more importantly, the oblique lines and slopes compress the open and far-reaching spatial tension into the limited interior, and the appearance of the ancient streets and alleys in the capital immediately permeates in, and the slightly oppressive feeling deliberately created strengthens the image of the "city". The strength and contemporary sense are double exposed on the space film.

A blue brick projects a story, and if it is copied, arrayed, and built in large quantities, it can be abstracted into a symbol of collective memory, and the collective emotion it evokes is self-evident.

03.​ 传承  Inherited

品牌的魂 ​ Brand soul

延续四季民福的品牌基因，空间在象征京城旧忆的屋顶下展开，设计更加克制地使用代表皇城的红，同时也更注重红色的多重表意。比如在吧台区域，红色更能调动情绪、激活味蕾；在散座区，红色用于墙面当代艺术以彰显热烈而神秘的东方格调；灯光的红在形式上拉开层次。

Continuing the brand gene of Siji Minfu, the space is unfolded under the roof that symbolizes the old memory of the capital. The design uses red, which represents the imperial city, more restrainedly, and at the same time pays more attention to the multiple meanings of red. For example, in the bar area, red can mobilize emotions and activate taste buds; in the seating area, red is used for contemporary art on the wall to highlight the warm and mysterious oriental style; the red of the lighting opens up layers in form.

青砖、铜板、老榆木板仍然贯穿整个空间，材质的层叠错落在这个项目中格外突出，由此带来的活跃、丰富恰好呼应了青砖代表的旧城烟火。

北京西客站作为首都大门，自有其特殊的地理位置和身份标识，比起表达皇家基因，对生生不息的城市烟火的回应显得更为恰当。

Green bricks, copper plates, and old elm boards still run through the entire space, and the layering and staggering of materials is particularly prominent in this project. The vitality and richness brought about by this just echo the fireworks of the old city represented by the blue bricks.

As the gate of the capital, Beijing West Railway Station has its own special geographical location and identity. Rather than expressing royal genes, it is more appropriate to respond to the endless city fireworks.

我们不断地在四季民福里回放京城记忆

从过去向未来，由庙堂到市井

直到它和这座城市锚固、生长在一起，

此后无论它的样貌怎么改变，

我们一眼就能辨认它

红墙黛瓦是乡音，徐徐烟火即乡愁。

项目信息

Name/项目名称：​四季民福西客站店

Location/项目地点：​中国 ·北京

Area/项目面积：​856㎡

Design/室内设计：​IN.X屋里门外设计

Creative/设计主创：​吴为

Team/设计团队：​刘晨阳、贾琦峰、周勇

Furnishing/室内陈设：​应哲光、宋江丽

Light/ 灯光设计：​朱海燕

Time/设计时间：​2021年9月

Date/完成时间：​2022年2月

Material/主要材料：​青砖、老榆木板、铜板、肌理漆

Photography/项目摄影：​郑焰

Plan/项目策划：​楽品牌策略机构

Copywriting/文案策划：​NARJEELING那几岭